# Vlad Sterngold

> AI Transformation Leader. Twenty-five years bridging technology and people — from professional kitchens and military service to building data and AI teams at Booking.com and Danone. He writes about what happens to people when machines get better than them.

## Site Structure

Single-page professional landing with system-layer subpages:

- **Home** (https://sterngold.nl/) — Hero, featured writing, personal apps (FoodLog, PromptTranslator, Cyborg, SF Coach, Nudge, Home), ecosystem map, contact.
- **Brain** (https://sterngold.nl/brain) — Knowledge base, compiled sources, compound-AI layer.
- **Memory** (https://sterngold.nl/memory) — Personal memory architecture across conversations.
- **Voice** (https://sterngold.nl/voice) — Always-on voice layer (Cyborg journal).
- **Hardware** (https://sterngold.nl/hardware) — AndersStar primary, BabyStar travel, iPhone capture.
- **Identity** (https://sterngold.nl/identity) — Constitution, values, principal hierarchy.
- **Agents** (https://sterngold.nl/agents) — Specialized agents (coaching, finance, health, writing).

## Writing

Essays exploring the human side of technology, identity, and work.

### Featured (Machines & People)

- [I Built My Career on Being the Translator. Then the Machines Learned My Language.](https://www.linkedin.com/feed/update/urn:li:share:7437030431427952640) — LinkedIn
- [The Doctor and the Machine](https://medium.com/@Sterngold/the-doctor-and-the-machine) — Medium
- [The Fear Underneath Every AI Transformation](https://medium.com/@Sterngold/the-fear-underneath-every-ai-transformation-a6ed9ee446af) — Medium
- [UPS: When Systems Fight Humans](https://www.linkedin.com/posts/sterngold_aitransformation-customerexperience-futureofwork-share-7442107435911266304-qUtA) — LinkedIn

### Essays on sterngold.nl

- [A Philosopher Named It in 1956...](https://sterngold.nl/writing/a-philosopher-named-it.html)
- [The Lumieres Didn't Know They Were Making Art...](https://sterngold.nl/writing/the-lumieres-didnt-know.html)
- [The Machine That Builds the Machine](https://sterngold.nl/writing/the-machine-builds-the-machine.html)
- [The Hands Already Knew](https://sterngold.nl/writing/the-hands-already-knew.html)
- [What's in a Name](https://sterngold.nl/writing/werkanders-name-story.html)
- [What Stops You From Being Strong?](https://sterngold.nl/writing/what-stops-you-from-being-strong.html)
- [Sitting with Losing](https://sterngold.nl/writing/sitting-with-losing.html)
- [The Serve Nobody Taught Me](https://sterngold.nl/writing/the-serve-nobody-taught-me.html)
- [I Automated My Morning Context Load](https://sterngold.nl/writing/i-automated-my-morning-context-load.html)

## Personal Apps

Real products running on the same personal OS:

- **FoodLog** — AI-powered nutrition tracking. Shipped.
- **PromptTranslator** (https://prompt-translator.vsterngold.workers.dev) — Prompt interpreter applying simultaneous-translation techniques. Shipped.
- **Cyborg** (https://andersreality.com) — Meta glasses + voice AI + always-on context as daily practice.
- **SF Coach** — AI coaching practice partner built on Solution-Focused principles. Active.
- **Nudge** — Behavioral interventions for hospitality. Co-founded with Milena Nikolova. Coming soon.
- **Home** — Smart home control (Spotify, Hue, speakers).

## Contact

- Email: vlad@sterngold.nl
- LinkedIn: https://linkedin.com/in/sterngold
- Coaching practice: https://werkanders.com